Cross-Platforms is the only way of building brands

While Shakuni found out that the Pandavas were in the kingdom VIRAT during the agyaat vaas (hiding period of 1 year), he did not attack virat immediately. He made the surrounding kingdoms to virat attack on kingdom virat. The entire army of virat was occupied in war against the neighbouring kingdoms.

Only then Hastinapur army (Shakuni) attacked Virat. And Virat was left with no army but the young teen age prince to fight the mightly army of Hastinapur (Guru Dhrona, Bhishma, Karna, Duryodhana and many).

Utilizing different channels in the right proportion and time will always give your Brand a One Upon like Shakuni did.

Reaching consumers has become increasingly complicated with the addition of newer and newer media platforms.

Advertisers simply don’t have the tools they need to effectively choose between:

30 second spots on leading TV shows

Banner ads on popular websites

Video ads on streaming video sites

Conversations on a friend’s social media newsfeed

Mobile ads on a smartphone

Countless other advertising vehicles

While your message has to be unique and specific, the mediums available to communicate your message are virtually limitless. The opportunities are practically endless, but the prospect of having so many choices causes brands to get confused during the decision-making process.

Cross-platform marketing is an opportunity to reach customers on a new level of engagement. 

WHO WE ARE - When brands are questioned this, in many cases, it brings up questions that haven't really been answered.

WHO ARE THEY - get to know your customer base.

Who are they?

How do they use technology in their daily lives?

When are they active?

How could their experience be better?

A cross-advertising contains traditional advertising methods along with synergistic modern media experience. Creating clutter breaking communication message for the brand and figuring out appropriate vehicles are essential. It’s also critical to recognize that the digital user experience is just as important as the in-person experience.

In 2014, one-dimensional advertising just isn't enough anymore.

Today’s contemporary advertising and branding strategy requires coining of a clear, consistent message, an accurate view of the customer base and a continual, focused communication effort through multiple vehicles.

Needless to say, like us, mediums too evolve and according to the changes, the cross platform selection too is dynamic.

Have you ever thought on the amalgamation of mediums that you do for your brand success?