Brand Wars

The other day, while going through an historical piece of writing of a particular article, I stopped in mid-way when I came across those times when big and powerful warriors used to fight against each other in order to acquire lands from the opposition. A thought suddenly came in my mind- were those warriors really unsatisfied from what they had? Was it really needed that they kept on conquering more and more lands? Or it was merely their big names (emperor brands) that they wanted to establish? They only wanted that more and more lands are associated with their name- thus making them a Bigger BRAND...

This has been a tradition ever since the evolution of human race. The sense of competition and rivalry is an in born entity present in the human race since advancement of civilisation. What happened in the early days, the same is being repeated even in today’s times.  Then, warriors used to fight and attack each other- and today in the real world of marketing, brands continue this convention. These days, more emphasis is laid on opposing what the competition has stated, and attacking it. Not only confusing their consumers, it also means they spend extra energy into contracting what the opponent has said.

But what all fail to notice today is with what purpose and what strategy the warriors those days attacked each other. It takes a great deal of understanding, patience, and knowledge about the competition in order to accurately win over your consumers. Apart from having a thorough understanding of your target audience and its profile- it is of equal importance that you read your competition’s profile as well. Competition audit is a major step in churning out an effective ad campaign.  This will keep you well informed about what your rival is up to and accordingly help you plan your campaign.

Knowing what your customer wants, and knowing what exactly your competition is saying in that category is the key. Instead of getting into the trivial issues of brand and its competition with one another, one should focus on the product and its features, and promote why that particular product is best for your target audience.

Someone who is able to master this art of knowing their consumers as well as their competition thoroughly will succeed in the making of an effective advertising campaign.

Brands, lets fight like the emperors with values and virtues